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| Philip Kotler The founding father |
David Aaker Brand equity trailblazer |
Don Schultz |
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| Lester Wunderman Direct marketing missionary |
Jack Trout Positioning pioneer |
Al Ries Pioneer of positioning |
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| John Quelch Global marketing authority |
Patricia Seybold Customer experience expert |
Don Peppers and Martha Rogers The one-to-one gurus |
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| Regis McKenna The technology visionary |
Jean-Claude Larreche Marketing strategy master |
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Source: Conversation with Marketing Masters by Laura Mazur and Louella Miles.
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