| September 29th, 2010 | ||
| 19:00 - 21:00 | Pre-Conference Networking Cocktail, Downtown Zurich |
|
| September 30th, 2010 |
||
| 08:00 - 08:30 |
Registration & Coffee | |
|
08:30 - 08:45 |
Welcome |
|
|
08:45 - 09:30 |
CMO: The next CEO |
Prof. Stefan Michel, IMD |
|
Strategy |
|
|
| 09:30 - 10:00 | Performance-Driven Marketing in B2B (more) | Carlos Silva Lopes, Home & Personal Care Business, Dow |
| B2B | ||
|
10:00 - 10:30 |
Break |
|
|
10:30 - 11:00 |
The New Luxury |
Ariane Ehrat, Engadin St. Moritz Klaus-Dieter Koch, Brand:Trust |
| New Luxury |
||
|
11:00 - 11:30 |
How Online impacts your Business |
Adrian Joseph, Enterprise EMEA, Google |
| Online | ||
| 11:30 - 12:00 | High Marketing Performance through Sustainability | Diana Verde Nieto, Clownfish |
| Sustainability | ||
| 11:45 - 13:30 | Main Hall: Lunch |
Library: European CMO Circle Meet-up (more) |
|
13:30 - 14:00 |
Bringing your Brand to Life |
Peter Dixon, Prophet |
| Brand | ||
|
14:00 - 14:30 |
Driving Performance Globally |
Annelisa Gigante, former CMO, Adecco worldwide |
| Growth | ||
| 14:30 - 14:45 | Transfer |
|
|
14:45 - 15:30 |
Parallel Tracks: - Knowledge Session 1: The Future for Marketing Capability 2010-2020: Synposis - Knowledge Session 2: From Control to Influence – Brand Leadership in a Networked Era: Synposis - Knowledge Session 3: Growth & Performance-Driven B2B Marketing: Synposis - Knowledge Session 4: more details soon |
|
|
15:30 - 16:00 |
Break |
|
| 16:00 - 16:30 | Winning Media Strategies | Mario Mateus, Initiative |
| Media | ||
| 16:30 - 17:00 |
Unlocking the Power of Real Time Marketing |
Kostas Mallios, Microsoft Corporation (HQ, USA) |
| Real Time Marketing | ||
| 17:00 - 17:30 | Connecting with your Customers |
Pedro Simko, Saatchi & Saatchi |
| Customers |
||
| 17:30 - 18:00 | Cocktail | |
 |
 |
 |
 |
