David A. Aaker is the Vice-Chairman of Prophet, Professor Emeritus of
Marketing Strategy at the Haas School of Business, University of California
at Berkeley, Advisor to Dentsu, Inc., and a recognized authority on brands
and brand management.
CMO 2010 Theme: Delivering High Performance: Foresight - Insight - Execution
Economic turbulence has turned the world upside down and changed today’s marketplace radically. In addition to changes in macro-economic environments, innovative technologies and shifting consumer behaviours are impacting business models and marketing strategies. As a result, Chief Marketing Officers have new opportunities as well as challenges to drive growth and improve business performance.
Foresight - Insight
The European CMO Conference will outline the fundamental changes in the marketplace and how CMOs can benefit from the new market dynamics. Now, more than ever, CMOs must anticipate emerging shifts in the industry and understand how those transformations will impact future business. Therefore, it is critical to combine foresight and relevant insights to shape winning strategies. CMOs will speak at this year's event offering forward-thinking ideas and insights. There will be many inspiring speakers including the following:
- Thomas BROWN, Head of Insight, Chartered Institute of Marketing (UK)
- Prof. Stefan MICHEL, IMD (Switzerland)
- Pedro SIMKO, member of the worldwide executive team, Saatchi & Saatchi (Argentine/Switzerland)
Execution
The best strategy will fail without flawless execution in the marketplace. Translating strategies into powerful plans endorsed and supported by all internal and external stakeholders is key to success. As such, CMO 2010 will also focus on the critical success factors for execution. Some of the speakers are:
- Ariane EHRAT, CEO, Engadin St. Moritz (Switzerland)
- Klaus-Dieter KOCH, Managing Director & Founder of Brand:Trust (Germany)
- Mario MATEUS, President EMEA, Initiative (UK)
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