The New Normal - Opportunities and Challenges for the CMO

The financial meltdown and the subsequent economic crisis turned the world upside down. Consequently today’s
marketplace is very different than in the previous decade. Besides changes in macro-economic environments, innovation
and progress in technology are impacting business models and strategies. Therefore, Chief Marketing Officers are
faced with new opportunities and challenges to drive growth and improve business performance in the new decade.
The European CMO Conference will outline the fundamental changes in the marketplace and how CMOs can adapt
to new market dynamics.

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