David Aaker, Professor Emeritus at the Haas School of Business, Berkeley
Aaker, the creator of the Aaker Model™, has published more than 100 articles and 14 books, including Managing Brand Equity, Building Strong Brands, Brand Leadership and Strategic Market Management (8th Edition). Aaker is also featured in a chapter of Conversations with Marketing Masters - a collection of insights from some of the world's most influential marketing gurus. He has been awarded best article awards by the Journal of Marketing and the California Management Review. Professor Emeritus at the Haas School of Business, Berkeley, he has been awarded four career awards including the 1996 Paul D. Converse Award for outstanding contributions to the development of marketing. Aaker received a Ph.D. and M.A. from Stanford University and a B.S. from the Massachusetts Institute of Technology.

Prof. Jean-Claude Larreche, Holder of the Alfred H. Heineken Chair, INSEAD
Professor Larreche is a specialist in strategic marketing and directs a number of activities aimed at Achieving Excellence in Customer Centricity. From 1998 to 2002, Professor Larreche has authored five annual reports on Measuring the Competitive Fitness of Global Firms. Jean-Claude Larreche was a member of the INSEAD Board for 14 years and a member of the board of Reckitt Benckiser plc from 1983 to 2001. He is the founder of several INSEAD Executive Programmes, including "Customer Focus: From Promise to Action", "Strategic Management of Services", and "Advanced Industrial Marketing". Professor Larreche received a PhD in Business from Stanford University and an MBA from INSEAD. Before his business studies, he qualified as an electronics engineer from INSA (Lyon) and obtained an MSc in Computer Sciences from the University of London.

Michael Dunn, Chairman & CEO, Prophet
Michael Dunn is CEO and Chairman of Prophet and has helped expand the firm's global presence and enhancing Prophet's position as the premier brand and marketing management consultancy committed to building great brands and businesses. As Prophet's leader, Dunn serves as a strategic advisor on client engagements, and has deep expertise in the specialty retail, financial services, high technology, and internet sectors. He has written many white papers and case studies, and co-authored Building the Brand-Driven Business with Scott Davis, a Senior Partner at the firm.�Michael's next book, The Marketing Accountability Imperative, will be released later this year. Michael received his B.S. from Haverford College and an M.B.A./M.A. in Asian Studies from the University of California, Berkeley.

Martin Roll, Business & Brand Strategist, VentureRepublic
Martin Roll is CEO of VentureRepublic, a strategic advisory firm. Martin Roll delivers the combined value of an experienced international business strategist and senior advisor to top-executives of the world's largest companies including many corporations in Asia. By focusing on building and managing successful businesses through iconic brands, Martin Roll helps boardrooms to enhance shareholder value and create sustainable competitive advantage. Martin Roll holds an MBA from INSEAD in France and a bachelor's degree from Copenhagen Business School. Roll is the author of the ground-breaking bestseller "Asian Brand Strategy: How Asia Builds Strong Brands." ("Best Business Books 2006" by Strategy+Business magazine). He is a frequent guest lecturer at INSEAD and several other global business schools.

Roland Bernhard, Partner, Prophet
Roland Bernhard is leading Prophet's Zurich office, leveraging 18 years of international business and consulting experience in marketing, brand strategy and innovation management. He has worked with clients from various industries (financial services, agri business, media, consumer goods, real estate, hospitality, telecom etc.) and regions.�Prior to his consulting career, Roland was Global Head of Marketing and a member of the International Management Board for Red Bull.�While there, he led and reshaped the international marketing team in order to focus on more future-oriented, strategic growth initiatives.� Before joining Red Bull, Roland has been working 6 years at The Coca-Cola Company and BPW, a JV between The Coca-Cola Company and Nestl� SA.� While there, he held a number of senior level positions including: Head of Marketing Europe & Eurasia - Tea Category; Member of the European Innovation Leadership Group of The Coca-Cola Company and Board Member in Switzerland.

Jacques Amey, Head of Consumer & Luxury Practice, Global Chief Marketing / Innovation Practice, Heidrick & Struggles
Jacques Amey specializes in international assignments covering senior management positions in the Fast Moving Consumer Good, Luxury and Retail business. Prior to joining Heidrick & Struggles, he spent most of his career in the consumer goods industry, working in different leading marketing and sales functions at national and international level. Jacques initially worked for Kraft Jacobs Suchard in Switzerland, before joining the Lindt & Spr�ngli Group. He served this company as Sales Director for the Swiss market, Marketing & Sales Director for the French market, and as CEO of Austria, as well as being strongly involved in many international projects. He was also CEO of the Ballantine�s-Bacardi joint venture in Switzerland. Jacques holds a degree in business economics from the University of Fribourg (Switzerland). He also completed his education through management courses at INSEAD in Paris.

Michael Leander Nielsen, CEO, Fokus Integrated
Michael Leander Nielsen is an integrated & interactive marketing expert. Until 2001 Michael Leander spend 15 years as CEO or VP sales/marketing in private and public companies in the publishing, marketing consulting and IT industries. Leveraging his corporate background, he has been helping corporations benefit from interactive and integrated marketing programs since 2002 - where he founded what became one of Denmark's best known marketing agencies. In 2003 he acquired an internet technology company, which by 2005 served corporate customers in more than 20 countries. In 2006 he left the group of companies he founded. After a few years of exploration and research, he founded Fokus Integrated in 2008 with an objective to build an outstanding pan-European interactive & direct marketing agency.

Hans P. Vriens, Chief Innovation Officer, Barry Callebaut AG
At Barry Callebaut Vriens manages all global R&D activities, including all innovation and "incubation" projects and further oversees the Group's marketing activities. Before Barry Callebaut he served as Executive Board Member at EM-TV & Merchandising AG in Munich, Germany. During most of the 90's, Vriens held various positions with Red Bull. In this time, he initiated and oversaw the introduction of Red Bull Energy Drink into 24 different countries and later was Managing Director for Red Bull North America, starting the business from scratch. Before Red Bull, Vriens worked in Brand Management at Procter & Gamble and Mars (Spain/the Netherlands) after having completed post graduate work in the advertising business at Ogilvy & Mather in Chicago, Illinois, U.S.A. His education includes executive management education at Stanford University, U.S.A.

Alex Andarakis, former CMO, Emaar Group (Middle East)
Andarakis has over 20 years of international marketing experience incl. 8+ years of General Management and Leadership roles at Unilever and 3 years as CEO of the largest, independent regional GCC beverages and confectionery company in Saudia Arabia, Aujan Industries Company, where Alex led a corporate transformation for this 101 year old company from a strong local company into a high growth, high profitability brand and consumer centric global organization. From April 2007, Alex had assumed the newly created role of Executive Director, Sales and Marketing for the Emaar Group, responsible for the worldwide Marketing and Sales function across all the Emaar geographies and Emaar business units including Property Development, Hotels and Hospitality, Malls and Leisure, Healthcare and Education. Alex is an Australian national and a Harvard Business School Alumn.

Dr. Martin Widmer, Digital Media and Advertising Expert
Martin Widmer holds a PhD in Media and Communications Management from the University of St.Gallen, Switzerland. In his dissertation he analyzed the influence of standardization on new product development in mobile internet and media services. Besides his studies and scientific activities, he has established the Swiss branch of Jippii, a European mobile entertainment portal provider. He also worked for TDC Switzerland (sunrise) in areas including development of mobile internet services, management of mobile service platforms and mobile broadband networks, as well as setting-up of a mobile internet strategy. After that Martin Widmer was working as a Senior Consultant and Deputy Business Unit Manager for namics, the leading internet consulting company in Switzerland. At namics he was responsible for the mobile internet practice and was managing projects in the field of web analytics, internet strategy and internet marketing. Finally Martin Widmer has worked as Director Advertising for Zattoo, the leading internet-TV service company in Europe - responsible for the commercial advertising products.