What you will learn at CMO2011 :

Trends:
- Key macro- and micro economic trends that will impact future marketing strategies
- Key trends in consumer behaviours that will shape future marketing strategies
- Key trends in the online and mobile world that will transform marketing strategies

Professional Growth:
- How top marketing executives can contribute to the growth of the organization
- How top marketing executives improve their effectiveness within their organizations
- How top marketing executives win the support of the key stakeholders for new marketing initiatives


Brand:
- The latest trends in creating relevant and impactful brand strategies
- Innovative ways to build lasting relationships between your brand and your customers
- How to fully leverage the value of the brand to drive the performance of your organization

B2C/FMCG:
- The P&G way: how to apply the marketing approach of Procter & Gamble in your organizations
- The biggest consumer and communication trends in the FMCG industry and how to prepare for them
- How to develop more effective, performance driven business plans

B2B:
- The latest trends in business to business marketing strategies
- How to better position and differentiate products and services in the B2B business
- How to optimize pricing strategies in the B2B environment

Premium Marketing:
- Latest trends in premium/luxury industries
- The new value drivers in premium/luxury industries
- How to better serve and excite premium customers

Sustainability:
- How sustainability helps to improve business/marketing performance
- Best practices in sustainability marketing
- The future of sustainability marketing