Driving Growth in the Digital Age
Technological innovation has been changing and is going to change fundamentally the way people live, interact with one another and communicate. In this faster and more challenging business world, CMOs must step up their game even more to leverage the power of the marketing function to contribute to business success. The technological shift changes how global brands are built and managed, how media messages are effectively and efficiently communicated, how breakthrough innovations are generated and how high-performing marketing organizations need to operate.
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Cultivating CMO Leadership in Changing Organizations
Top marketing executives are experiencing the changing business scene from Facebook to Twitter at first hand and are building on this experience and knowledge to inspire, lead and prepare their organizations to develop winning business strategies. To lead organisations CMOs must sharpen their management skills even further and shape forward-thinking strategies to anticipate and articulate future trends and communicate them convincingly within their management teams and across the organization. Learn at the North American CMO Conference how to:
- Understand and anticipate changing marketing forces
- Articulate and respond to the big emerging market trends
- Communicate new business scenarios across the organization
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Building and Managing Outstanding (Global) Brands
With social networks like Twitter, Facebook and YouTube connecting people across the world in ever greater numbers as well as spreading news at hyper-speed, the world is becoming both flatter and smaller. Yet, this doesn’t mean that strongly embedded cultural values will vanish overnight or become insignificant. In this new hyper-connected world CMOs must formulate new strategies and tools to build regional and global brands. Learn at the North American CMO Conference how to:
- Build and differentiate brands in a more connected world
- Balance the core values of a brand between global and regional market needs
- Manage and develop a global portfolio of brands
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Creating High-Performing Marketing Organizations & Capability
Marketing organizations need to transform and develop new capabilities to serve both external customers as well as internal stakeholders and to drive effective branding and business strategies. In addition, global CMOs need to balance global brand strategies with regional management and business execution. Learn at the North American CMO Conference how to:
- Set-up a high-performing marketing organization
- Evaluate and transform marketing organizations
- Identify and fill marketing capability gaps
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Facilitating Breakthrough Innovations
Innovation is one of the most important drivers of growth in the more open and transparent world in which empowered customers demand more for less. With innovation driving corporate success, CMOs must find the right balance between developing their company’s internal innovation capability while tapping into external sources of innovation. Learn at the North American CMO Conference how to:
- Leverage the entire organization to find sources of innovation
- Access outside resources to drive innovation
- Institutionalize innovation processes
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Developing Winning Media Strategies
While scale, targeting and measurement are still valid tools in the media space, CMOs need to strike the right balance between new and old media. In addition, the fast changing world of new media calls for new skills and capabilities that CMOs either develop internally or access outside. Learn at the North American CMO Conference how to:
- Build effective new media strategies in the overall mix
- Implement all round-media communications balancing new and old media
- Keep up-to-date in the rapidly changing new media environment
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Delivering Creative Excellence
Organizations need to be even more creative today to reach the more empowered and savvy consumers. CMOs need to find the greatest creative talent they can inside and outside the organisation to build creative work that cuts through the noise and resonates with the consumer. Learn at the North American CMO Conference how to:
- Develop processes and strategies leading to creative excellence
- Nurture creativity within the organization
- Leverage creative talent outside the organization
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