Theme: Catching the Upswing


01.10.2009
Conference Chair: Martin Roll, Author of Asian Brand Strategy
08.15 - 08.30 Welcome  
08.30 - 09.10 Today's Marketer, Tomorrow's Growth Leader? Scott Davis, Senior Partner, Prophet
09.10 - 09.50 Inspire & Ignite Marketing Excellence Michael Conrad, President, Berlin School of Creative Leadership
09.50 - 10.10 Break
10.10 - 10.50 Winning under Adverse Market Conditions Pierre Woreczek, Chief Brand and Strategy Officer, McDonald's
10.50 - 11.30 From FMCG to Pharma: Marketing Superiority Philippe Zell, Head Global Categories & CMO, Novartis Consumer Health
11.30 - 13.00 Lunch
13.00 - 13.30 Inspiration as a Discipline for Innovation Andy Stefanovich, Co-Founder and CEO, Play
13.30 - 14.00 Marketing 2.0: The Preferences of Crowds Ely Dahan, Professor of Marketing, UCLA
14.00 - 14.10 Transfer
14.10 - 14.55 Knowledge Sessions Round A  
14.55 - 15.00 Transfer
15.00 - 15.45 Knowledge Sessions Round B  
15.45 - 16.00 Break
16.00 - 16.30 Re-discovering Marketing Excellence Christie Nordhielm, Professor of Marketing, University of Michigan
16.30 - 17.15 Revolutions in Cyberspace: The Transformative Power of Web 2.0 Chris Hughes, Co-Founder, Facebook
17.15 - 17.45 Topic to be announced soon Arun Sinha, Chief Marketing and Communications Officer, Zurich Financial Services
17.45 - 18.15 Insights from Marketing Masters Panel Discussion
18.15 - 19.00

Cocktail


 

Theme:  The Future of Marketing

 


25.09.2008
Moderator: Bettina Fischer, CorporateEnergizer Ltd
07.30 - 08.15 Registration & Breakfast
08.15 - 08.30 Welcome Benno Marbach, Global Marketing Director, Samsung & President, SAMBA
08.30 - 09.15 Overcoming the Silos - The New Marketing Challenge David Aaker, Berkeley
09.15 - 10.00 Great Marketing: Momentum Strategy for Growth Jean-Claude Larreche, INSEAD
10.00 - 10.30 Break
10.30 - 11.15 Innovation or "successfully bridging the gap between competitive R&D and compelling Marketing" Hans P. Vriens, Chief Innovation Officer, Barry Callebaut AG
11.15 - 12.00 The Marketing Accountability Imperative Michael Dunn, Chairman & CEO, Prophet
12.00 - 13.30 Lunch
13.30 - 14.00 Asian Brand Strategies:
Brand Leadership - A New Paradigm for the Boardroom		 Martin Roll, Chairman & CEO, VentureRepublic
14.00 - 14.30 Digital Marketing - the strategic value today and tomorrow Dr, Martin Widmer, Digital Media and Advertising Expert
14.30 - 15.30 Knowledge Sessions: A.1. Growth through Innovation
A.2. Tomorrow's CMO: A Profile
A.3. The Future of Online Marketing
A.4. Mass Affluent Marketing
15.30 - 16.00 Break
16.00 - 17.00 Knowledge Sessions: B.1. Growth through Innovation
B.2. Tomorrow's CMO: A Profile
B.3. The Future of Online Marketing
B.4. Mass Affluent Marketing
17.00 - 17.45 Insights from Marketing Masters Panel Discussion with David A. Aaker,
Jean-Claude Larreche, Michael Dunn, etc.
17.45 - 19.00 Cocktail