Theme


STRATEGY:
Changing the Game


  • When and how to reinvent your marketing strategy
  • Winning the buy-in from the management team
  • Getting the support from internal and external stakeholders

BIG DATA:
From Big Data to Smart Data


  • Using big data to drive sales and building brands
  • Sytems and resources: best practices
  • Partnering with the CTO/CIO and other stakeholders

INNOVATION:
Power of the Crowd


  • From listening to engaging with consumers/customers
  • Turning social media conversations into better products/services
  • Leveraging opportunities and mitigating social media risks

COMMUNICATION:
From One2One to Many2Many


  • Effective/efficient communication strategies in the digtial age
  • Strategies and tools to engage with digital natives
  • Individual conversations with the mass: Dos / Don’ts

BRANDS:
From Stronger Brands to Stronger Sales


  • The imperative of strong brands in a highly competitive world
  • Building brands in the area of empowered consumers
  • Driving sales with stronger brands: best practices

MARKETING ROI:
Measuring the Unmeasurable


  • Measuring marketing ROI in the digital age
  • More bang for the buck: new marketing spend strategies
  • Best practices, examples and latest trends