08:30 AM

Main Hall


Introduction of theme, speakers and participants

08:45 AM

Main Hall

Hans-Kristian Hoejsgaard, Davidoff

Game Changer: when and how to reinvent your marketing strategy

09:15 AM

Main Hall

Tim Sayler, Audemars Piguet

Keeping a 139 years old brand at the top

09:45 AM

Panel on Luxury Goods Marketing

with Hans-Kristian Hoejsgaard, President & CEO, Oettinger Davidoff AG; and Tim Sayler, CMO, Audemars Piguet.

10:00 AM


Networking Break

10:30 AM

Main Hall

Xavier Burgat, Airbus

Marketing for a $275 million product: insights and lessons learned

11:00 AM

Main Hall

Anja Fiedler, a-f-c

Reloaded brands – a walk through the gallery of winners and losers

11:30 AM

Main Hall

Javier Sanchez Lamelas, Coca-Cola

Driving brand growth and relevance in the digital age

12:15 PM


Lunch & Davidoff Cigars

Restaurant, Davidoff Cigar Lounge

01:30 PM

Main Hall

Excellence in Purpose Driven Marketing

  • Tim Alexander, Head Marketing-Communication, Swisscom
  • Stefan Krucker, European Brand Director Whiskas, Mars
  • Malcom Hett, Global Sustainability Manager – Coffee, Mondelēz International
  • Stefan Meier, Account Director, Corporate Sector, WWF
> Synopsis

02:30 PM

Main Hall

Short Break

02:45 PM

Main Hall

Pete Blackshaw, Nestlé

How the world's #1 food company engages in real time with consumers worldwide

03:15 PM

Main Hall

Hubertus Devroye, Dow Chemical

Bringing Modern Marketing to Science based Organizations

03:45 PM

Networking Break & Davidoff Cigars

Davidoff Cigar Lounge

04:30 PM

Main Hall

Tamim Saleh, BCG

From Big Data to Smart Data and what it means for CMOs

05:00 PM

Main Hall


Summary and Farewell