Unlocking the Power of Media & Technology

Featuring CMO 2010 speaker Kostas MALLIOS, General Manager, Corp. R&D, Strategy & Business Development at Microsoft HQ

When you think about how the marketing industry will evolve in the next decade, there is one thing we know for sure: technology will be a “mandatory” underpinning of the transformation ahead. But it is really hard to grasp just how powerful technology can be in transforming advertising and consumer connections as we know them today.

The challenges of reach in a fragmented landscape, the requirements of data management and customer segmentation and the opportunity for delivery of next generation experiences across multiple screens is getting more and more complex.  And new touchpoints are being invented as we speak.  How we interact and embrace those touch points as marketers is evolving too.