2012 Program

       
   Day 1:
 Thursday, Sept. 27, 2012

    Day 2:
 Friday, Sept. 28, 2012
09:00 - 12:00

 A brave new world: 

 how the changing world
 impacts business/
 marketing strategies.


  

 The new tomorrow:

 how mobile, social and local will
 transform consumer needs and
 products/services.
       
12:00 - 13:30 Networking lunch    Networking lunch
                                                          
13:30 - 15:00  Marketing innovation:

 how to develop and nurture
  breakthrough innovation in
 a fast paced environment.

    Marketing leadership:

 how marketing capabilities have
 to be adapated to meet new
 market needs.
       
15:00 - 17:00  B2C/B2B parallel tracks:

 A. B2C: innovation in B2C
 B. B2B: innovation in B2B


    Better business - better world:

 how marketing can lead
 the firm's corporate social
 sustainability strategy.
       
       
19:00 - 21:00

 Networking night


    

last update: January 12, 2012 (subject to change)