2012 Theme

The world is changing rapidly: new technology, shifting economic power balance, demographic change, accelerating scarcity of natural resources, national/regional debt crisis are among the drivers that will not only influence societies but also the way companies operate and do business. Chief Marketing Officers play a key role in understanding how these changes impact the firm's business strategies and how adversity can be turned into opportunity. As the world in which your firm will be do business will look very different in a few years, it is vital that you grasp and anticipate emerging trends and translate them into winning marketing strategies and prepare your marketing organization accordingly:

Therefore the 5th European CMO Conference will focus on tomorrow's:

- top growth strategies: turning adversity into marketing opportunities to accelerate growth.
- leading marketing innovation: balancing evolution and revolution with internal and external partners.
- breakthrough marketing mix: leveraging the new world of mobile and social within the overall marketing mix.
- ubiquitous sales channels: providing distribution channels anytime, anywhere and anyway - both for B2C as well as B2B.
- winning marketing organization: becoming smarter, faster and stronger with access to top marketing talent/resources.
- effective/efficient marketing metrics: measuring more with less - and less with more - understanding the what, when and how.